The beauty blog for women for don't want to look their age or act their age!

Age is just a number.

It’s such a cliché but it’s only when you reach a certain number, which will be critical for you specifically, that the old cliché suddenly begins to resonate.

In 2017 the potential for optimal health and well being is at a peak, which can only continue to rise. Feeling good in your physical body is as essential to looking good, as it is to have eyes to see it.

The end result of ‘looking good’, what we see in the mirror and what others see, is not just the product of a great skincare regime but the culmination of cause and effect over those years which add up to be that number also known as your age.   A genuine hug and deep belly laugh can be as important as a diet of superfoods and a glow-boosting serum. And each combination is unique to the individual.


Good news/bad news.

The bad news is that there are no cut and paste combinations that can be applied to all. There is no one miracle skincare item that will change your skin or item of make up that takes years off. But the good new is – and there is no age that stops being beautiful.


Why listen to me?

A combination of my degree, being a beauty writer, with a past career in marketing, and as a make up artist have all culminated in observations on how us humans get to look good at any age. As a Psychology graduate there is an eternal behavior analysis that happens subconsciously and as a make up artist I am forever quizzing people in my chair about their skincare routines and lifestyle choices, and constantly adding to my knowledge. Qualitative observations they may be, but with a unique insight, The Beauty Equation is here to put them to the test.

With over 20 years experience as a beauty writer I’ve thoroughly tried and tested hundreds of skincare and make up products; some with more bang for their buck than others, many making more impact when they rustle in the recycling bin. I’ve also observed the effects of my own skin, the skin of my friends and my family as they progress in life. While skincare and make up can do a world of good in the here and now there are so many other factors that result in people guessing that your cumulative birthday number is a much lower count that the candles on your birthday cake.

When people find out my age the reactions are usually quite dramatic! I’ve had wide-eyed jaw drops and all sorts of exclamations with people thinking I’m anything from late 20s to early 30s. I tend to be guessed at 8 years younger and with 8 being my lucky number, I’m always quite pleased with that. I used to think people were a bit mad and were over reacting. At the time of writing this post I am 43. Looking 8 years younger really only resonated with me when I passed that milestone of 40 and over the past few years the ideas for this blog have been building.

In the past 3 years I can hand on heart say I’ve never been happier or healthier and looking back at photos of my in my 30s I actually think I look better now. Is that the secret?

Youth is wasted on the young!

I must also note that this blog is not about ‘looking younger’ it’s about looking good, feeling good and loving life. I would like to ban the words ‘ageing’ and ‘anti ageing’ and any reference to numbers but hey we are taking about equations here and your age should be worn with a badge of honour not something to cringe about. The higher you number doesn’t mean you can’t look amazing – it just means you’ve been here longer. Life is good. Let’s love it!